At SCAD sustainable design is based on a “triple bottom line” which considers environmental, social and economic health and thus aims to make design holistic and equitable. The idea is to think of design as a multi-faceted discipline which recognizes the scope of existing challenges and applies systems thinking and design strategy to come up with solutions that not only meet technological standards but also fit into individual social contexts. As a result, SCAD defines technical innovation, perceptual innovation and social innovation as means with which environmental, economic and social wellbeing can be achieved. Perceptual innovation addresses aspects like legitimizing alternatives, debunking product-based wellbeing and information visualization while social innovation focuses on creating participatory and inclusive designs as well as empowering localized assets.
SCAD’s approach to sustainable design has already materialized in many interesting projects including innovative practices to manage organic waste in urban spaces, encouraging sustainable consumer behavior through an outdoor gear rental mobile app and building a greenhouse from reclaimed materials to provide fresh produce to residents of a food desert and function as a center for vocational training.The delegation went on to meet with the Director of External Realtions Erina Tandy, who gave us a guided tour of the SCAD campuses. SCAD students have access to a multitude of facilities and equipment, including project workshops, a photo studio, a fully equipped carpentry, a 3D printing studio and a paint shop. Our campus tour was concluded by a visit to the SCAD Museum of Art which currently hosts Rashaad Newsome’s exhibition “Orders of Chivalry”.
To learn more about SCAD’s Design for Sustainability programs visit: http://www.scad.edu/academics/programs/design-sustainability
Thank you Scott Boylston and Erina Tandy for an inspiring presentation and a delightful guided tour.
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